I am running for re-election because Vancouver needs to turn a corner. It’s time for action and I bring experience, a fresh perspective and new ideas for our city.

- Melissa De Genova

Re-Elect Melissa De Genova for Vancouver City Council

Building a Family Friendly Vancouver

October 20, 2018

Melissa’s priorities and values are centered around building a family friendly Vancouver. Affordability, child care, family housing, meaningful public consultation, citywide planning, green space and parks- the City of Vancouver needs to plan for future generations.



  • Increase the number of safe and licensed child care facilities, especially for infants and toddlers.
  • Leverage funding from the provincial government for affordable child care spaces.
  • Implement a policy to encourage developers and stakeholders to build child care facilities.
  • Incentivize the development of child care facilities by waiving [waving]city fees for airspace parcels.
  • Expedite processes and permits and bring together all agencies involved in licensing.
  • Provide a child care resource and information guide on the City of Vancouver website.
  • Stream-line and fast-track licensing by working with Vancouver Coastal Health and the Province.
  • Require child care facilities in all projects of rental housing, built on city-owned land.
  • Create purpose-built child care facilities on a portion of the Helena Gutteridge Plaza at City Hall


  • Implement a citywide plan, with specific area plans for all 22 neighbourhoods.
  • Encourage developers and non-profits to build family and intergenerational housing.
  • Move forward with programs for Affordable Home Ownership.
  • Encourage diverse housing options, including rental, co-housing and co-operatives.
  • Incentivize legalizing secondary suites by cutting red tape and costs.
  • Work with non-profit organizations to provide non-market housing on city-owned land.
  • Expedite permits for the most affordable projects that have been approved by City Council.


  • Consideration for people in the community who are impacted by the decisions made at City Hall
  • Reach out to the public in ways that are convenient for them, especially for families and seniors.
  • Host some Council Meetings and Public Hearings in different Vancouver neighbourhoods.
  • Promote Council Meetings and agenda items on social media, in addition to print and mail.
  • Create a mentorship program for younger generations interested in civic government.
  • Establish a civic advisory committee, with a mandate to improve consultation and engagement
  • Require all meetings to be accessible, considering persons with disabilities and in proximity to public transportation.


  • Prioritize affordability and livability for residents in the City of Vancouver.
  • Leverage funding from senior levels of government whenever possible.
  • Review the budget and spending at City Hall and consider re-allocating funds.
  • Focus on issues within the City of Vancouver jurisdiction.
  • Assess and project costs of legal and by-law enforcement before approving policy.


  • Expand artist live/work studio zoning in appropriate neighbourhoods/housing developments when possible.
  • Create a program connecting local non-profit arts organizations with opportunities for grants from senior levels of government.
  • Find space for and implement Materials for the Arts, supporting artists with materials.
  • Waive fees for non-profit organizations providing free, age-friendly public events in public squares in Downtown Vancouver.
  • Create incentives for non-profits and communities to bring forward new events in cultural zones including the Punjabi Market, Little Italy and Chinatown.
  • Create a marketing program for the City led Sponsorship Fund, supporting non-profit, age-friendly, free events.
  • Cut red tape and reduce costs for street festivals and events, such as Italian Day and the Pride Week Davie Village Street Party.


  • Review and consider ways to expand on the Four Pillars Strategy: Harm Reduction. Prevention, Treatment and Enforcement.
  • Call on the Provincial Ministry of Mental Health and Addiction to fund more mental health workers and supportive housing programs.
  • Emergency Preparedness: Educate and communicate with all Vancouver residents and stakeholders with information on city-led plans and protocols during natural disasters or public safety emergencies.
  • Provide mental health and wellness support to first responders susceptible to experiencing Post Traumatic Stress Disorder (PTSD).
  • Consider ways to mitigate and decrease property crimes
  • Review and reallocate funds from any activities that encourage property crime or promote personal profit from stolen property.
  • Pursue cost recovery from other municipalities drawing on city resources, especially the Granville Entertainment District.


  • Increase funding to the Vancouver Park Board, calculating the annual operating budget on percentages of the city revenues and budget
  • Revert back to best practices in planning for future green space by using the metric of 2.75 acres per 1000 people, not a “five-minute walk” to greenspace
  • Pursue cost recovery from other municipalities drawing on city resources, especially the Granville Entertainment District.
  • Empower the Park Board to plan for new park space by allocating a percentage of Community Amenity Contributions and Development Cost Levies for Parks, Community Centres, Sports Fields, and Outdoor Pools.
  • Double the number of Community Centre re-developments and revitalizations in each Capital Plan.
  • Work with the Vancouver Park Board to provide land and leverage funding for Seniors Centres and facilities serving intergenerational demographics.


  • Partner with BIAs to consider creative ways to lower rents for small and local businesses.
  • Consider providing a variety of incentives to local storefronts and shops.
  • Showcase local businesses with storefronts in historic cultural areas.
  • Plan construction, street closures and filming to minimize impacts on small businesses
  • Explore further opportunities for the City of Vancouver to purchase from local businesses


Melissa De Genova is a community leader, a mom and the first millennial ever elected to Vancouver City Council. She is running for re-election in the October, 2018 Civic election. Melissa has over 15 years of experience working in land-use and housing development. She works with a non-profit organization to create and secure affordable housing for seniors, persons with disabilities and their families throughout BC. In 2016, Business in Vancouver recognized Melissa on their “Forty under 40” list for her leadership in creating affordable housing. Her campaign is driven by her commitment to build a family friendly city.  Find out more about Melissa De Genova, and her campaign for re-election degenovaforvancouver.com